2003
SMART &PRO is "born" here in Spain, offering consulting services for automation and optimization of processes, branding, graphic design, and web design and development.
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SMART &PRO AI
Timeline
2014
SMART &PRO relocates to Germany.
2019
SMART &PRO expands its services to the development of tools for automation and optimization of processes and tasks with MS365, as well as consulting in digitalization. It focuses on small and medium-sized enterprises and large corporations, especially industrial companies.
2022
Artificial intelligence is officially offered as a service in 2022, positioning SMART &PRO on the market as SMART &PRO AI Services in the fields of AI management, AI development, AI consulting, automation and optimization through machine learning models, digitalization through AI systems, and AI training programs.
2023
In 2023, SMART &PRO AI Services develops its AI model for the medical field, the WCRAI model, and will publish the first edition of the "AI Manager’s Handbook".
2024
In 2024, "AI the Book" and the "10 AI Projects Series" will be published.
2025
In 2025, "AI the Homo digitalis" will be published.
2025
Also in 2025, the AI publishing house DEEP ATHENA will be founded to publish the specialized books and other technical publications by Juan García. With this, SMART &PRO AI Services will become SMART &PRO AI, finally focusing on publishing specialized books and delivering expert lectures on AI.
2025
In 2025, the work "AI & Big Data" will be published, serving as a complement to "AI Manager" in the field of data and Big Data for businesses.
2025
In 2025, a revised edition of “AI-Manager” is published in its German version, specially designed for universities, academies, and various AI and Big Data courses. A publication that highlights Juan García’s commitment to teaching and high-quality content in the DACH region!
2025
The brochure “10 AI Projects for the Research and Development Department” is published, designed to complement the book “AI-Manager” in the field of AI project management. This publication provides practical, department-focused use cases that bring the concepts of the book into real-world application, reaffirming Juan García’s dedication to delivering actionable and high-quality resources for professionals, students, and companies.
SMART &PRO AI
Corporate Identity
The name "SMART &PRO" is a play on words and consists of the two words "Smart" and "Professionalism".
1. Smart: This term is used in English as an adjective and can be translated as intelligent, clever, or experienced.
Furthermore, "SMART" in marketing stands for a methodology for goal setting. It is an acronym that explains the fundamental characteristics of SMART goals. These should be Specific, Measurable, Achievable, Realistic, and Time-bound.
2. Professionalism: This is the quality of a person who performs a task with expertise, commitment, seriousness, honesty, and efficiency.
The combination of these two concepts highlights the brand's pursuit of intelligent and professional work to provide tailored solutions to its clients.
The SMART &PRO logo was carefully thought out and designed. "SMART &PRO" is written in the Poppins Semibold font and is additionally emphasized with a stroke width of 0.659 points. Poppins is a humanist sans-serif typeface designed with vertical focus, open forms, and a neutral yet friendly appearance. It is characterized by excellent legibility of its letterforms, which gives the logo a sense of trust and professionalism.
"SMART" appears in pure black (Pantone Black 6 C) and "&PRO" in orange (Pantone P 24-7 C).
The color black is associated, among other things, with seriousness and trust, but also with magic, and this is what the color is intended to convey: trust, seriousness, and magic.
Orange represents enthusiasm, trust, success, generosity, and creativity. It is a warm and non-aggressive color. It conveys a sense of independence and self-confidence, is the color of constructive energy and creativity. It provides security and strength, and it encourages desire. Orange is a color strongly represented in nature, striking and far from restraint, and it appeals to friendly, active, courageous, rebellious, and original people.
The SMART &PRO logo consists of two parts: the text "SMART &PRO" and a Rubik's Cube showing the colors of the most well-known Microsoft 365 applications. On one side of the cube, the orange color of "SMART &PRO" can be seen. The Rubik's Cube in the logo symbolizes the brand's ability to tackle complex challenges and develop innovative solutions. The cube also represents creativity, logical thinking, and the ability to combine various elements into a harmonious whole.
The philosophical background of the logo explains the connection between professionalism and the concept of "smart." It symbolizes the ability to solve complex tasks and work efficiently and intelligently. The cube represents the diversity of SMART &PRO's services and the ability to address complex problems while providing suitable solutions.
Therefore, the slogan of SMART &PRO is: Work SMART and deliver results like a PRO!
About Me
Get to know me.
Discover my professional journey and how I can help you achieve your goals. Get to know me better and let me be your partner for success!
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- Expert.
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Lecture Consulting
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AI transformation now
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How can AI transform your business?AI can optimize processes, increase efficiency, and open up new business opportunities, radically changing how you compete in your industry.
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Why should you seek consultation?AI is more than just hype. There are many important aspects for a business to consider. Together, we will find the perfect lecture for you.
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What risks are involved in implementing AI?As your consultant, I help you navigate challenges such as data management and security to minimize risks and ensure a successful implementation.
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How can you ensure that AI aligns with your business goals?My consulting approach includes a detailed analysis of your business goals to develop an AI strategy that perfectly aligns with your objectives.
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Why should you choose me?My unique experience and personalized approach provide you with the tools and knowledge to successfully integrate AI into your business, ensuring tangible and sustainable results.